Name of Company: Base Creative
Programme Name: Work With Us Programme
Staff in London: 6
The Work With Us programme was launched in 2005 and provides a pro-bono digital marketing service for one London-based charity each year.
In 2008, the Brokerage Citylink, a charity that helps young people in inner-city boroughs gain jobs and work experience in the City, was selected to benefit from the programme. The service included a bespoke designed website, a built-in search engine optimised website, a content management system to allow updates to the website, a full email setup and training on managing the website.
Base Creative decided to work with one charity per year to enable the charity to achieve as much as possible from the partnership. Each project is managed in the same way as work for paying clients and is run and managed to Base Creative's high standards.
All six members of staff are involved in the delivery of the project, both in terms of selection of charities and delivery of the final product. Base Creative donates over 200 hours per year to the project's delivery and 70 hours in running the programme through the marketing and selection process. All of the six members of staff are involved in the programme.
The financial value of the project was estimated to be over £16,000. The average time spent on the new Brokerage website is now 14 minutes; previously it was less than two. The number of visitors to the website per month has increased by 300 per cent. An online registration service has vastly reduced the number of hours spent on data entry by the Brokerage staff.
‘I can't tell you what a difference it has made, being able to enthusiastically signpost people to the site, knowing how great it looks - especially having spent a least a year trying not to mention we had one.'
Caroline Reeson, CEO, The Brokerage Citylink