Name of Company:Pearson
Staff in London:4,500
Booktime, run by Pearson, the world's leading learning company and the Booktrust charity, is a free books programme benefitting every reception-aged child in England, providing a free book pack containing two books for every child aged 4-5 years. Last year, 1,929 London schools received 109,000 book packs. With these books, Booktime aims to encourage families to have fun reading together.
Over 100 Pearson employees are involved in design, development and delivery. Editorial and design teams at Pearson work closely with Booktrust, lending their expertise to book pack and resource design, as well as book selection and author relationship management. Participating authors give their time and waive their royalties. A further 200 Pearson volunteers read one-to-one with children identified as struggling readers over a 10-week period. Encouragingly, Booktime research in 2011 showed that parents of 4-5 year olds read on average for 1 hour 26 minutes a week with their children. This is up 10% on 2009 levels.
Across its six year life, Booktime has benefitted over 500,000 London children.