Name of Company:Penguin Random House UK
Penguin Random House UK for Creative Responsibility
In the last year, Penguin Random House UK launched their approach to corporate responsibility with their ‘Creative Responsibility’ strategy, which aims to increase opportunities for individuals to fulfil their creative potential.
The company has identified four areas of focus – Reading, Community, Inclusion and Sustainability – and hopes to demonstrate leadership in the sector by embedding Corporate Responsibility into the business for the first time. The strategy is supported by new resources, robust governance and measurable targets, and makes the following commitments:
• A three-year partnership with creative writing and mentoring charity, Ministry of Stories, to support 7,500 disadvantaged young Londoners, and to support the charity itself with marketing, design and editorial support
• Volunteer Readers to support 500 children struggling with literacy in London
• Increasing inclusivity in the company’s workforce by removing the need for a university degree from all jobs and promoting entry level programme The Scheme through diverse networks. This has already led to an increase in applicants to The Scheme, with one in five coming from an ethnic minority.
Over 4,000 volunteering hours have been provided, and 30% of the company’s UK Board now have Creative Responsibility goals in their key performance indicators to ensure this new strategy is driven from the top.
“I believe that putting Creative Responsibility at the heart of our company is a commercial imperative. This is about how we survive and prosper over the long term by creating value both for our business and for society.” Tom Weldon, CEO, Penguin Random House UK
- Three year partnership with Ministry of Stories to support 7,500 disadvantaged young Londoners
- Volunteer readers support 500 children struggling with literacy
- Over 4,000 volunteering hours have been provided
- 30% of UK Board now have Creative Responsibility goals in their key performancce indicators